ABOUT EMS

EMS is a global leader in the design, manufacturing, and sale of devices used for medical and dental treatments. With over 40 years of expertise, EMS embodies Swiss precision and craftsmanship, delivering innovative solutions in:

• Dental Prevention
• Urology
• Shock Wave Therapy

At EMS, we are driven by our core values: Respect, Excellence, and Client Orientation. Our mission is simple: to ensure happy and healthy patients, successful clinicians, and passionate partners through the least invasive and clinically proven treatments.

MISSION

As the Marketing Manager, you will report directly to the General Manager - Japan. You will be responsible for developing and executing localized marketing strategies to drive brand growth in the Japanese market, ensuring alignment with EMS's global guidelines and vision.

TASKS & RESPONSIBILITIES

• Develop and execute localized marketing strategies aligned with global guidelines to drive brand growth.
• Plan and manage multi-channel digital campaigns (SEO/SEM, CRM, email, social media, display ads) to generate leads and enhance brand awareness.
• Oversee website and social media presence, ensuring consistent and engaging brand representation.
• Analyze campaign performance (ROI/KPIs) and optimize user funnels through A/B testing and data-driven improvements.
• Conduct market research, competitor analysis, and customer experience evaluations to inform strategy.
• Collaborate with internal teams and distributors on training programs (Swiss Dental Academy) and events.
• Manage campaign schedules and budgets to ensure timely execution.
• Represent the brand at conferences, exhibitions, and training events to enhance visibility and networking opportunities.

EDUCATION & PERSONAL SKILLS

• Bachelor’s degree in business administration, Marketing, or a related field.
• Minimum of 7 years in sales, direct marketing, and digital marketing.
• Proficiency in English (verbal and written) for digital marketing communication.
• Proven expertise in SEO/SEM, CRM, email, social media, and digital advertising campaigns.
• Proficient in analytics tools (e.g., Google Analytics, HubSpot, Microsoft Dynamics, Salesforce).
• Familiarity with performance marketing tools (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Experience with marketing automation platforms and content management systems (e.g., WordPress, Marketo).
• Strong leadership abilities.
• Strong analytical skills with a data-driven approach.

BEHAVIORAL COMPETENCIES

At EMS, we have defined key competencies that support our Vision and Mission statements. These competencies form the cornerstone of EMS performance drivers:

1. Teamwork and Collaboration: Builds and maintains positive working relationships while demonstrating respect, empathy, and understanding. Contributes to a harmonious and productive team environment.
2. Adhering to Principles, Acting with Values and Integrity: Demonstrates honesty and integrity, adhering to ethical principles and EMS’s core values. Ensures compliance by diligently following policies, rules, and regulations.
3. Excellence in Execution: Consistently plans, organizes, and delivers high-quality results. Exceeds expectations through strong execution and timely task completion.
4. Agile Thinking: Demonstrates flexibility and adaptability to change while proactively solving challenges. Adjusts quickly to new conditions with resilience and creativity.
5. Innovation and Creativity: Encourages imaginative thinking and generates new approaches and solutions. Actively seeks opportunities to improve processes, products, and services.

WHY JOIN US ?

At EMS, we offer an exciting opportunity to be part of a global and successful company, where you can thrive in a pleasant and supportive work environment. Enjoy the benefits of a future-proof, permanent position with a flexible and self-responsible working culture, all within the framework of our unique “I Feel Good” corporate culture.

We take pride in fostering diversity and inclusivity in the workplace, encouraging individuals from all backgrounds to join our team and contribute to our mission.